ArkHoma Realty uses "Rich Data" to market your property!

Internet prospects are different from the leads that walk into our office.  Research shows that:

• They are farther away (in time) from buying or selling a home.
• They are often farther away (in distance).  Buyers are coming to this area from all over the United States. 
• They are usually still deciding if they even want to sell their home and/or buy a new one.
• They need lots of information to make a decision.
• They know the approximate amount they have to spend and want to see what that amount might get them.
• They need lots of information about a few homes -- not a little bit of information about a lot of homes.

We know that 50% of Multiple Listing Service listings (IDX feeds - where you can search all the listings in the area) and listings on Realtor.com don't even have a single photo and many others have just one. Listings like these will actually drive consumers away from the site they are on. How many listings can a consumer see that say "3 bdrs, 2 bth, $350,000" with no other info before they get fed up and leave the site? Our stats tell us the answer - very few. The simple fact is that consumers who are beginning their search on the Internet need high-quality listings and have little interest in a bunch of low-quality ones. They just need listings with lots of data and photos. We provide them with these types of listings they spend a lot of time on our site and, in fact, build a relationship with us much the same as they would in our office. Detailed, rich data engages consumers and gets them to ask questions and contact us.

The NAR Home Buyers and Sellers survey of 2004 tells us that 63% of consumers deal with the first Realtor they contact.  Our job is to make that initial contact with the buying consumer. Once the consumer is serious about buying a home they will need all the available data they can get. At that point we will have use our access to all the MLS data and our professional expertise to serve them.